This course equips communication professionals—spanning advertising, content marketing, and brand communication—with essential copywriting expertise. Through a blend of theory and hands-on practice, participants will master core copywriting principles and learn to craft persuasive, audience-targeted narratives. The curriculum explores storytelling's transformative role in copywriting, its application across various formats, and fundamental SEO techniques for greater content visibility. By the end of the course, participants will build a diverse portfolio showcasing their skills and develop actionable strategies to transition into successful copywriting careers.

This course offers a solid foundation in creating impactful visual designs. Participants will explore core design principles, master industry-standard tools like Adobe Creative Suite, and learn to craft designs that effectively communicate and resonate across various media platforms. With an emphasis on building strong brand identities and fostering ethical, responsible communication, this course equips individuals with the skills and confidence to thrive as professional visual storytellers.

This course prepares aspiring Art Directors to bring creative visions to life through impactful visual communication. Combining theory with industry practices, participants will master core art direction principles, such as collaboration, effective communication, and client management. The course covers concept development, visual storytelling, and the application of design across various media platforms. Students will refine their artistic vision, develop a strong portfolio, and gain the skills needed to seamlessly transition into the dynamic world of art direction.

In this session, you'll apply all the skills and techniques you've learned throughout the courses to a real-world project. You’ll present your project to peers and instructors, receiving valuable feedback to refine your work and boost your confidence. This hands-on experience allows you to demonstrate your potentials and communicate your idea effectively, preparing you for the dynamic world of creative industry.