Mastering The Visual Narrative: Art Direction Fundamentals

(5)

Vito Maldini

Creative Group Head at Rovers Agency

Rp 1.999.000

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Fundamentals of Graphic Design

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John Doe

Award-Winning Filmmaker

About This Course

Unlock your creative potential with a course designed for aspiring Art Directors eager to turn bold ideas into striking visuals. Through a perfect blend of theory and industry practice, you’ll dive into key art direction principles, from collaboration and communication to client management. Explore the power of visual storytelling and how to bring your concepts to life across multiple media formats. By the end of the course, you’ll refine your artistic vision, build a standout portfolio, and be fully equipped to step confidently into the exciting world of art direction.

What Will You Get

Master Core Art Direction Skills
Create a Powerful Visual Narrative
Hands-On Practice and Real-World Projects
Professional Art Direction Portfolio
Global Certification

Tutor Profile

Vito Maldini

Creative Group Head at Rovers Agency

Vito Maldini is an award-winning creative with over 7 years of experience in Art Direction. Currently serving as the Creative Group Head at Rovers Agency, during his career Vito has had the opportunity to work on high-impact campaigns for leading brands, including Bank BRI, Djarum, Aqua, Smartfren, Camel, Noice, P&G, and many more. With a proven track record of delivering innovative and strategic visual solutions, he brings a wealth of expertise to the table, making him a valuable mentor for anyone looking to sharpen their creative skills.

SYLLabus

  • CREATIVE ORCHESTRA - Introduction to Art Direction

    Discover the core responsibilities of an Art Director, from shaping creative visions to leading collaborative teams. Learn the essential hard and soft skills needed to succeed, including proficiency in design software, and communication and leadership abilities.

  • BEYOND THE PIXELS - Visual Communication Foundations

    Explore design principles such as color theory, typography, and composition. Learn to use these elements to create visually compelling narratives that engage and resonate with audiences.

  • CONCEPT TO CREATION - Building Your Creative Toolkit

    Gain hands-on experience with industry-standard design software, mastering tools like Photoshop, Illustrator, and InDesign. Learn sketching and visualization techniques for transforming initial ideas into polished designs.

  • THE CLIENT WHISPERER - Art Direction in Action

    Learn project management strategies and client communication techniques to ensure creative concepts align with client goals. Develop skills to lead teams, address feedback, and manage timelines effectively in creative projects.

  • THE BRAND CALLED YOU - Portfolio Development

    Curate a portfolio that showcases your range as an Art Director. Learn to present your work confidently by highlighting creative processes, diverse projects, and design problem-solving skills.

  • Final Project & Feedback

    Put your skills to the test by completing a comprehensive art direction project that challenges your creativity and technical expertise. Receive personalized feedback from industry professionals to refine your work, showcase your growth, and prepare for real-world art direction opportunities.

Testimonials

The mentors are really good at breaking things down, starting with the basics and slowly building up. They’re super open and patient, especially for those of us who aren’t from the creative field, and they adjust their teaching to fit us. I’ve learned so much about the advertising world and how to think strategically when creating campaigns or ads. The mentor was also really patient with feedback and provided great variations in the case studies.
Chynthia Laura
(Batch 1) Expert Class - Art Direction
Ikut kelas art direction dari Hatching selama sebulan bener-bener berasa banget ilmunya, apalagi aku baru terjun ke dunia art directing. Banyak banget ilmu dan dasar-dasar yang dibagi sama mentor, plus dapet perspektif baru juga dari sharing bareng teman-teman di kelas. Suasananya seru dan diverse banget, jadi enak buat tukar pikiran.
Deri Darmawan
(Batch 1) Expert Class - Art Direction
Sebagai orang kreatif, biasanya ide-ide aku agak berantakan dan scattered, tapi di kelas ini aku belajar cara merapikan dan menyatukan ide-ide itu jadi satu big idea yang bisa diterapin. Itu sangat bermanfaat, nggak cuma untuk pekerjaan, tapi juga buat pengembangan diri aku.
Jeanne Geraldine
(Batch 1) Expert Class - Art Direction

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